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About us

Blue Belle Alley is an Australian owned fashion company situated in Melbourne.  

We were born out of the belief that all women should have access to trendy clothes and wardrobe staples that don't cost an arm and a leg.  Whether you’re a trendsetter, the wanderlust or the life of the party, we can dress from head to toe, because we believe that all apparel is empowering.  And that’s what our mission is, to empower and instill confidence in all women.  

We take careful consideration of social media, street style and pop culture to bring you the best clothing for all occasions, and styles. 

Our customers are our inspiration, and we thank you for coming on this journey with us.